Selling Process


Pitching the price of your property correctly is a skill and very important as a property is a very large investment. If the price is too high it won't receive interest and if it's too low and the property sells for much less than it is worth you're missing out.

As local agents and having been based in Rhiwbina since 2009, we know the Cardiff market extremely well and believe we are the best placed agents to provide accurate valuations.

2Selecting an estate agent

Selecting the right estate agent to represent your interest is most important. Sound local knowledge, well trained highly motivated staff; clear, knows the local area, a competitive fee structure and a proven history of sealing deals should be high on your list of priorities. The agent that gives you the highest valuation is not always the best for you. Our staff are trained to an exceptionally high standard so you can rely on us to give you a fair honest valuation. 

3Instructing a solicitor

You will need to decide who will do your conveyancing. Conveyancing is the term used to describe the legal process you must go through when buying or selling a home. Conveyancing can be done by a solicitor or a licensed conveyancer. Find out what their fees are, what other legal costs are involved and when these are payable. We can recommend a solicitor if you do not have one as we work well with a few local companies. 

4Presenting your property

Prospective buyers will come to view your property, by appointment through the estate agent. Ensure your home is tidy and clean. De-clutter and take down any personal items you may not want people seeing. 

For photographs we are able to blur photos so don't worry about taking them down for them. 

5Marketing your property

We want to market the property the best way for you and the property. Here at Edwards and Co we don't believe that one marketing approach works for everyone, we have an off market approach and on market approach. 

Our off market approach is the way to go if you don't want unqualified buyers traipsing through your home or your property all over the internet. To discuss the many more benefits of this approach please contact us on 02920 616 200, 

Our on market approach is advertised across the biggest property sales platform Rightmove and on the market. We also market the properties across our social medias if the vendors prefer as we we have lots of local followers who may be considering moving but not actively looking on sites such as Rightmove.  

6Accompanied viewings

Edwards & Co believe that flexible opening times are essential to maximize viewing opportunities for your home. We know that our customers need to work around their usual daily commitments, resulting in a large number of our clients viewing after work or at weekends. Accompanied viewings allow us to share our expert knowledge on your property to achieve competitive offers. The safety of our clients is paramount therefore we never allow prospective buyers to visit un-accompanied.

7Receiving an offer

All offers will be reported both verbally and in writing and we will check all offers for their validity and ask for proof of funds.  We will also conduct checks under the Proceeds of Crime Act 2002 and Money Laundering Regulations 2003 and ensure that any mortgage offer is verified.  In the case of multiple offers, we will advise you on the best course of action.  


We will always try to achieve the best possible price for your home and act in your best interests throughout the transaction.

8Offer agreed

Before an offer is agreed we will check the buyer’s ability to purchase a property. 
At the point of a sale being agreed, we will liaise with both your solicitor and the buyer’s solicitor and prepare the memorandum of sale and we will write to all parties confirming the agreed details of the sale.

Your solicitor will request the title deeds from the lender (if appropriate).  The solicitor will prepare the draft contract, which details the terms of the sale, and send it to the buyers’ solicitor together with all relevant documents.  The buyer’s solicitor will then start the preliminary checks.  The Title Deeds and Lease (if applicable) will be checked and local searches carried out.

Remember that in England an offer is not legally binding, so until contracts have exchanged your buyer could change their minds without financial loss.

9Exchange of contracts

At this stage both parties become legally committed to the sale, and if it falls through from this point onwards then the deposit is forfeited.  Contracts are signed by both parties and the solicitor requests the buyer’s deposit. A completion date is set and agreed upon by both you and the purchaser.  Unless agreed otherwise (e.g. a simultaneous exchange and completion) the completion date can be anything up to 28 days from the date of exchange.

Normally both parties will want a short period of time between exchange of contracts and completion to organise their move. If you haven’t done so already you should have arranged all packing and removal duties, informed everyone of your change of address and booked any


Completion occurs when all outstanding legalities have been completed and the balance of funds are transferred to your solicitor. The solicitor will let you know when this has happened and will inform us so that we can release the keys.  

The new buyers will then be able to move in.


Letting Fee Information

The asking rent does not include letting fees. Our standard administration fee (which covers general administration and preparation of paperwork) is £xxx (£xxx+VAT). A security deposit, usually equivalent to six weeks rent, is also payable.

Depending on your circumstances and the property you select, one or more of the following may also be charged to you upfront;

Fees may be charged on a per person or per property basis, please call us on 029 20 616 200